FINAL ALBUM COVER

Front Cover

Back Cover

The storyboard for my music video

Before I started filming for my music video, I produced a storyboard which I followed .his was the storyboard I used before I made my first draft:

For the first shot I wanted to have Randolph appear against a cargo box, then every laugh another clone of him would appear next to him, there are 6 laughs in total, so there will be 6 Randolphs by the end of the 6 laughs. The reason I have chosen to start with this shot, is because no words are being said at this time, so I want to have a shot of something which matches the beat of the intro, so therefore this would work. Furthermore it will look different and interesting to see this of the same people, so it should attract the viewers attention.



For the next shot I want to change the background to a more vivid background, so I will most likely use a yellow box as the background with Randolph saying the first few words of the song. The reason I have chosen this is because it the background would have changed from a dark green cargo box, to a bright yellow one, which will be an obvious background change to show that the shots are from different times in his life.


The next shot I will have Randolph walking towards the camera, with a wall (with graffiti on it) behind him. This bit should fill up the part of the song before the lyrics start, and it will show the audience that he is approaching the camera ready to start.

I will then have Randolph in a new location, probably another wall with graffiti on it but, a close up on his face singing the start of the song, I also will have the lyrics written across the screen in big white bold text.


I will then have Randolph standing still in the middle and I will circle around him, with him looking down at the camera.

Then I will go back to the shot which has Randolph against the wall, singing the next few lyrics.

Then I will show a clip of Randolph emptying a bag of skittles on the floor to match the lyrics "skittles in ma back pack"


I will also have a shot, where the camera will be on the floor, and I will have Randolph walking away, taking each step with the beat of the song.


Then I will return to another shot of Randolph singing but in a different destination.


I will then have Randolph sat on cargo box saying a few more lyrics, but with a different posture.

I will also try and include a narrative part here about Randolph's lifestyle, so maybe him sat editing music.


Then I will return to Randolph sat on the cargo box but in a different position.


I will then have another shot of Randolph doing something from his life, so maybe gambling.


I will then go back to Randolph sitting on the cargo box for the last time, but on another different position.


Then I will show randolph looking in a mirror, and the reflection will have his hood up, to symbolise that he has changed as a person over time.


Then I will go back to Randolph singing at the graffiti wall.


I will also show a shot here, of leaves falling from sky, but have them drop to the rhythm of the song.


The song should now be ending, so I will have a shot of the artist, fading away.

Album Cover Drafts

For my front album cover, the first thing that I done was to look around for the right location, I do live in the country side, which was a problem at first because I wanted to choose a destination which looked like I was in a city, as it would therefore have a more of an urban feel. This is important because most hip hop music videos have an urban feel, so it shows that they live in on the streets, and had a "tough" upbringing but have now "made it". So to solve this, I went to the graffiti wall, and used this destination. The bottom 2 photos are the ones that I had at first taken, this wall was also used as a destination in my music video. 

At first I was going to use a graffiti wall as the background, however upon experimenting with different designs, I decided to use this background, which is the skyline of woods, with a moon appearing over the top, on an evening night. The reason I have used this background, is because most of the music produced by Randolph is about him being independent and on a journey, so I thought that this background resembled being alone and independent. I've got Randolph at the front, and I have made the decision to slightly animate him on the front because I think it makes the album cover more visually appealing, and it makes him look more 3D as it separates him from the background. I have positioned him to be  on the left hand side of the cover, this allows you to see the moon light to the right, I have done this because I want the moon light to resemble his "Goals in life" as it shows he hasn't reached his goals in life yet, which is what his songs are about. Also, if you look behind Randolph s left arm there is an eye appearing out, I decided to have this in the album cover to show that he is always aware of what is going on, despite him looking like he isn't paying attention, furthermore it also resembles that Randolph can be mysterious.

In the top right, I have his logo, which would be used on his merchandise, and any form of promotion for Randolph, which I have decided to have in white, so it matches the text, and it stands out against the darker background. The reason I have decided to use that font, is because it doesn't look formal, it has a relaxed feel to it, however it also looks professional, and once again in my opinion it is a visually appealing font. However upon receiving feedback, I am recommended to change the artist Randolph at the front, so that he is not blurred out.

I did experiment with this, however in my opinion, to have him not blurred out made it look as though he didn't belong on the front cover, so despite the feedback I received I am going to continue to have the artist blurred out on the front as I think it looks more suited to the colours behind him too.

After this, I decided to experiment more with the backgrounds for my album cover, so I know have a darker 

Shot List

I have made a decision to chose the song by Randolph called Kick & Snare.

I have completed a first draft of my music video then have asked for feedback on it. These are all the shots used in my music video.

Click here to watch the first draft of my music video

Shot 1 - Have 3 clones of "Randolph" sitting against a cargo box. 0:00 - 0:10
Shot 2 - "Randolph" saying the first few words directly down the camera. 0:10 - 0:17
Shot 3 - "Randolph" walking towards the camera. 0:17 - 0:21
Shot 4 - Randolph saying "Looking for the fame" 0:21 - 0:23
Shot 5 - Black and white shot circling "Randolph" 0:23 - 0:27
Shot 6 - Randolph saying "I said I'm looking for the fame" 0:27 - 0:29

Shot 7 - Reversing shot 3, so he walks away from the camera. 0:29 - 0:32
Shot 8 - Close of Randolph against the wall. 0:32 - 0:46
Shot 9 - Slow motion of Randolph knocking sweets out of someones hands. 0:46 - 0:51
Shot 10 - Time lapse of the night sky - 0:51 - 0:53
Shot 11 - Randolph walking away, filming his feet. 0:53 - 0:56
Shot 12 - Randolph singing to camera (medium shot) 0:56 - 1:09
Shot 13 - Randolph singing to camera (close up) 1:09 - 1:20
Shot 14 - Randolph against the wall singing 1:20 - 1:43
Shot 15 - Randolph singing with the red background 1:43 - 1:54
Shot 16 - Randolph sat on the green cargo box 1:54 - 2:06
Shot 17 - Black and White Randolph slowly looking up. 2:06 - 2:12
Shot 18 - Randolph sat on green cargo box (different position) 2:12 - 2:14
Shot 19 - Black and White close up of Randolph singing 2:14 - 2:18
Shot 20 - Randolph sat on green box (in another different position) 2:18 - 2:28
Shot 21 - Randolph walking away 2:28 - 2:30
Shot 22 - Randolph singing against the wall 2:30 - 2:47
Shot 23 - Mirror shot 2:47 - 2:53
Shot 24 - Leaves falling from the sky 2:53 - 3:01
Shot 25 - Mirror shot again  3:01 - 3:11
Shot 26 - Slow motion walk across the wall 3:11 - 3:16
Shot 37 - Paint across the screen 3:16 - 3:21.

The feedback I received was to change shots 4,5 and 6 and replace it with something else, I also have been told that there is a lot of shots of Randolph singing, so therefore I should have more shots of him doing something else. Shot 12 and 13 were too long, so I need to film something to go over the top of that as well. The lip syncing does need to be fixed, however most of that is due to the uploading. Shot 16, should have more variety of positions of Randolph sat on the cargo box. The mirror shot from shot 23 doesn't necessarily suit the urban feel that I was aiming for, so I need to change the scenery to something such as a car window instead.

Album Art Research

Here is a few album art covers which I like.

This album cover is from the artist: Randolph, and this was his first album, called Ignorance. I liked this album cover because the background is dark and mysterious, whereas the pink triangle gives off a glow and stands out against the dark background. There is also a moon in the distance which makes the background have more of a dimension, and it also shows a few tree leaves on it, which also gives the impression of loneliness, which I believe the artist was trying to achieve to match his album: Ignorance. I think that there is a good choice of font, as it looks professional. They have also filled up the triangle with the letters, which I think is a creative idea, however, what I would have done differently is have the word Randolph and Ignorance be a bit more distinguished, so maybe change the colour of one of the words, as I think it looks a bit messy. However I also like the shadow of the letters behind the texr as once again it adds dimension to the picture and makes the triangle look more powerful.
This is Randolph's second album, called Fame. When you first look at the picture it is unsure what you should look at, as there are lots of background images in this picture behind the triangles. However there is a big bold black text saying FAME, followed by the artists name Randolph underneath.  I think the white/grey background was a good choice in colours as it makes the green triangles look more significant. There is a zebra behind the triangles wearing a crown, to resemble his album songs, about fame, which I thought was interesting as usually people choose a lion as the animal to have a crown, whereas Randolph has chosen a Zebra, which usually gets chased/eaten by a lion, so I think there may be a hidden message here that he has a harder task to reach fame than other people.

This album cover, is for Kanye West's 2007 album called Graduation, the artwork was completed by Takashi Murakami. The visual art is characterised by cartoonish creatures that appear friendly and cheerful at first glance, but possess dark and twisted undertones. The cover is based on Kanye's theme of student life, showing its a place of dreams and a place to have fun, but can also be a scary and terrible place. The bear you see in the top left, is known as Drop Out Bear, and is known to be Kanye's mascot. Overall I think this is a very creative album colour which would grab your attention if you saw it in a store, and I think there is a lot of meaning to it, however I also think that it doesn't resemble him as a hip hop artist. There are also some music videos which use the same animated effect. 

This is Jay-Z's album called Magna Carta Holy Grail. At first, I thought the album cover looked awful, and not appealing to pick up, however upon further research I have found that the statues above are from a museum called the Metropolitan Museum of Art, and the sculpture is called Alpheus and Arethusa. They are from a Greek myth where Arethusa is pursued by the river god Alpheus. In attempt to escape her pursuer, Arethusa transforms into a stream. So I believe that maybe Jay-Z is referencing his own transformation from hustler to rapper to performance artist, or maybe he just spotted the sculpture and thought it would look good as an album cover. 

This is the album cover for Pink Floyd's "Dark Side Of The Moon" which is the 3rd best selling album of all time. At first glance it doesn't look like much at all. There is no sense of normality or convention. One thing I find interesting is that there isn't a name here, and one of the main purposes of the album cover is to attract attention to it, and promote the band/artist, however there isn't anything on here, but I it may be seen as a more effective way of having people be intrigued by the album cover and want to find out more. The symbol in the middle is something recognised by scientist and is to do with the refraction of light through a prism. This denotes that the band are actually quite well educated if they know scientific symbols but then at the same time connotes what the album is actual about; conflict, greed, ageing, and mental illness.

This album cover is for the Artist called David Bowie, and his album called The Next Day. The background image, behind the Title: The Next Day is from an old album of him called Heroes. Some people think what he done here is genius, whereas others believe it was a stupid thing to do. In my opinion, it was a clever idea which had some interesting meanings to it, but judging the album covers art, it is boring to look at. Upon research, I have found that the meaning it has, is that he is still the same person as he was before, and that he hasn't changed, I have also heard that it is suppose to mean that we have to leave the past behind us and move onto the next day, because we have no other choice. The reason I think this is clever is because it can create a lot of speculation, which can help promote the album, furthermore, it may generate interest in his older album called Heroes, so this album cover may have lead to an increase in sales. However if people want to buy an album that has a colourful cover, which inspiring images, then they are not going to be satisfied with this.

This album cover, is for Coldplay's album called X & Y. At first glance, I had no idea what this picture was suppose to be showing, but it was intriguing, so I have done further research for it. The blocks on the picture are arranged in a code developed in 1874. The code uses visual representations of 1's and 0's in a 5 digit sequence corresponding with particular letters of the alphabet and typographic symbols. It is considered by many to be the first truly digital form of communication and was a primary language used for telegraphy until it was replaced by the Morse Code. Reading down, the code in the first column is 10111 which represents the letter X. The far right column reads 10101, the code for the letter Y. The columns in the middle represent the "&" portion of the album title. The colours do not mean anything, but are used for visual pleasure.

Questionnaire and Results

To help me decide what to contain in my music video, I have created a questionnaire for research to develop my  understanding on what people want to see in a music video. To do this I used survey monkey to create 10 questions which can be found here: A Level Music Video.

My questionnaire was sent out to anybody to answer online, and from this I have gained a response of 40 people who have replied. From this, this is the answers which I have received:

1) What is your gender?

From this I can see that the majority of the people who answered my questionnaire were males, as 72% of my audience are. I will target my music video more towards males than females as that is going to be my target audience.

2) How old are you?


























From this, I can see that the majority of my results were people who were ages from 17 to 20, as nearly half of them were. This was to be expected, and it was followed by people who were 13 to 16 with 25% of them being that aged, so it looks like my music video is going to be targeted towards people from 13 to 20 as nearly 75% of them have replied to my questionnaire and they are who I am basing my music video on.

3) What is your preferred music of genre to listen to?

From this, we can see that the highest chosen favourite genre to listen to, is Hip Hop being on 35%, so over a third of the people who completed my questionnaire were Hip Hop fans, which means the majority of my target market are Males aged from 13 to 20 and are Hip Hop fans. So I will probably base my music video on a Hip Hop based theme.

4) What appeals to you most about this genre?

I wanted to find out why people were attracted to their favourite genre, because then I could apply it to my music video so there would be a higher chance of people enjoying the music video. The feedback from my questionnaire showed me that most people thought that the beat of the music was the most appealing thing about the genre, so therefore I will concentrate on picking a song which has a good beat with it, as well as having decent lyrics as that was seen as the second most important feature. A quarter if my replies said instruments appealed them to their genre, but only 5% said the culture. 

5) What aspects of a music video makes it more interesting for you to watch?

Not everyone answered this question, as it was optional, however I still got a varied response from the people who did, and some points which stood out for me, was to have a storyline in the music video, so the audience will watch and want to see how it ends. Another person said to have explosions and fire in the music video which I think will be hard to do, but an interesting idea, a few people said to have lyrics up on the screen throughout the video which I think would be a creative idea and something I will think about doing.

6) Do you enjoy SFX (Special Effects) in a music video?

The feedback from my questionnaire showed me that a staggering 85% of people enjoyed SFX in music videos. This obviously means I should consider using some of the effects for my music video, so I will research different effects which can be used on the softwares I will be using, to try and think about how I could apply my them to my music video.

7)  Do you prefer live music videos which have live performance in it, or narrative? 

I wanted to find out if people preferred to see music videos containing live performances or narrative, to see which one would be best to have for my music video. The results came back quite close, but narrative did have more votes, so I think for my music video I will try and show both live performance, and narrative, but focus more on the narrative. 

8) Do you prefer music videos which are serious or funny?

I wanted to find out if people preferred to watch music videos that are funny, compared to ones that are serious. The results came back that the majority of people prefer to see funny videos, as 80% replied with that. However upon thinking about it, I am going to use my initiative to make a music which is more serious, as I believe that it will be extremely hard to make a funny music video without having professional actors and equipment.

9) What is the most common way you consume music?

I wanted to find out the most common way people consumed music, and 75% of people who replied, said they consume music through the internet, and only 15% via TV, and 10% for live performances. So I know that my music video would most probably be watched on the internet, so websites such as Facebook and YouTube will be used to watch my music video.

Possible Ideas

For the start of the song Kick & Snare, where there is laughing, which is repeated 6 times, so for the start of the song I may use the clone effect to have the same actor appear 6 times at once for each of the laughs, the reason for this, is to attract the viewers attention from the start.

Another idea  I have is to use a reverse effect, so have things play in reverse for viewing pleasure, for example: jumping off something, and put it in reverse as I believed this will be a creative effect.

As I live in an area of lots of country side, the location isn't going to be ideal for me to shoot a hip hop music video as the typical hip hop music video is set in the city, to give a more urban feel to the video. To solve this, I have decided to purchase a green screen, this gives me the option to change the background to where my artist is. I think this can also give me the option to be more creative, furthermore there are still some areas which can give the effect of an urban feel.

For this green screen, I can also use special effects, such as explosions to use in the music video if needed.

Stop Motion may also be a more challenging and interesting editing technique to use, which I will consider using. I had an idea to use stop motion in the dark, and move glow sticks around someone, so with the stop motion effect, they will look like they have a glow around their whole body.

Possible Song Choice

I have started to send out emails and tweets to some artists, asking if I could have permission  to use some of their music. The first person I got a reply from was a young artist from London called Randolph. The genre of his music is Hip/Hop Grime.

So from listening to his music I have narrowed it down to 2 possible song choices. Please click the song name to view it on YouTube.

The first one is called Beg 2 Differ.

Randolph - Beg 2 Differ

The second one is called Kick & Snare.

Randolph - Kick & Snare

Above is his album cover, called Fame, which both of the songs are from.

The first thing I need to do, is type out all the lyrics for both songs, so I can evaluate what he says, think of ideas to match the words, and have my actors revise it.

Beg 2 Differ Lyrics:

Randolph, Making big moves
Got the big feet, For the big shoes
Got a new mind, Got a sweet touch
Little bit of talent, But it's more luck.

I do it on the daily, I do it for the fame see,
I do it for the fake world, thats what made me,
I'm still make-able, but unbreak-able,
Watch the fire around me, because I'm flame-able.

Randolph, Done it before,
I'm the type of guy you can't ignore,
This type of track you can't dislike,
It's the type of track you got me for.

I'm ready for the world, I'm 'bout to take over
I wrote this song when I was straight sober,
'bout to see the new me, coming soon version 2...
the next volume.

Watch what you say to me because it might come back round and bite ya
Watch what you say 'bout me because it might come back round and spite ya
I got a, creative mind working over time,
see I've been sat in the dark, time to open up the blind.

I've been pushed to the ground
and I've been told I ain't worth it
... and I've been told I'm not good enough, been told I'm not perfect
and I've been told it all before
but I kinda just beg to differ
I, I, beg to differ, said I kind of beg to differ go...

2 Shots in the air for the millionaire want-to-be
that's what I want to be
lying on the ground with the money stacked high on top of me

In a black room, with red paint on the wall where the creepy crawls,
pencils, with no led
and paper all over the floor

Watch what you say to me because it might come back round and bite ya

Watch what you say 'bout me because it might come back round and spite ya 

I got a, creative mind working over time,

see I've been sat in the dark, time to open up the blind.

I've been pushed to the ground

and I've been told I ain't worth it

... and I've been told I'm not good enough, been told I'm not perfect

and I've been told it all before

but I kinda just beg to differ go.

Kick & Snare Lyrics

Evil Laugh X6

Yeah!
Randolph!
Looking for the Fame,
I said I'm looking for the fame,
Yeah!

Yeah you don't know what you got yourself into, you went straight into my trap (to my trap)
yeah that's right the young chemist is back
mixing all these different styles straight into a rap,
infact I got more in here than you got skittles in your back pack,
I'm serious, I told you that I'm serious
the way I could cut it and chop it, sends you 
delirious
I ain't playing I got me pistols up in the air, shooting them off at the same time just because I don't care
and I'm trained for this, been practicing my whole life, you said that I couldn't do it, but I am sat here right? You said I wouldn't take off, well I'm on the next flight, say whatever you want, 'coz I ain't backing without a fight. Look, there's nothing for me to lose, I'm going in with it, got my teckers to let me know, so I don't need a critic, I'm just a youngster, still got time to grow up, so music is a hobby for now, until I blow up.

Yeah, there's no need to worry,
'coz we all have ups and downs,
It just happens that my ups coming back around now
said, I  got ma crown and its covered in roses, Im just happy that this life chose us.
Coz we be getting the good life, bright life, crowed going crazy,
I guess this is the way that the kick and snare made me
(Evil Laugh)
The Kick and Snare made me
I guess this is the way that the Kick and Snare made me

This is me uncovered, its just how I am,
you don't have to like me, I understand.
I feel good, my minds in a good zone
I'm kind of comfy sitting high up in the throne,
yeah.

Life's about, just finding the right balance,
see I found it myself for longer than decent talent,
now I'm, picking it up and trying to make it apparent,
but it seems it was true transparent.

But that was long ago, no need to relive it,
Now I'll be back up on the podium, I'm about to get in it,
See I be arrogant,
Cocky and stubborn,
but that doesn't matter to me,
coz, I'm not running from my weaknesses,
I'm just improving my strengths,
I don't need you in my life,
yeah I gotta enough friends,
It's all about time, and how much left I got,
'Coz I be working to these dead lines, running down the clock
yeah,

Yeah, there's no need to worry,

'coz we all have ups and downs,

It just happens that my ups coming back around now

said, I  got ma crown and its covered in roses, Im just happy that this life chose us. 

Coz we be getting the good life, bright life, crowed going crazy, 

I guess this is the way that the kick and snare made me

(Evil Laugh)

The Kick and Snare made me

I guess this is the way that the Kick and Snare made me...

Location Research

The first thing I have decided to do, was to look at local locations which I could easily use for my music video. The first one these brightly coloured boxes, which I thought could work quite effective for certain scenes of my music video. I think it looks well if the sky behind it is white and cloudy, as it makes the boxes and the actor stand out the most. 

Music Video Research

Hi guys, my name is Adam Rodriguez and I will be showing you the process of me creating my music video for my A Level Media work as well as showing the art cover and an advert.

The first thing I will be doing, is watching other music videos and try and view a variety of content to help gain ideas to use for my own music video.

Here are a list of professional music videos I have analysed, please click the links to view the video on YouTube:

Drake - Started From The Bottom - This video was interesting because you could see how they tried to add humour during the middle, they also have clips of Drake singing the song, then cutting to a point in his life, and they go back and forth throughout the video. There were also many uses of location used, to represent that he has been many places in his life, as well as lots of costumes used, each to use as a connotation to show his wealth.

Eminem - White America - I wanted to watch a variety of videos, so I analysed Eminem's White America video because it is animated, which was original, I believe it was done as there were lots of controversial lyrics spoken so it can be safer for the recording artist to show a video in animated form to as it makes the video look less serious. However, from watching the video it has helped me develop my understanding on the different things you can do for a music video, and that it doesn't just have to be all real life footage, it can also be animated.

Kanye West - Homecoming - This video was a very effective video, as it is shown in black and white, which has made me consider the colour effects which can be used really well, black and white helps create an atmosphere of something being in the past, so perfect for flash backs, it can also be used to show the atmosphere being emotionless as there is no colours to represent mood. There are also special effects used in this video where there is a grey background, a white figure singing with actual footage of Kanye West behind it, this was interesting to view, and made the video more enjoyable, so it has helped me consider the possibility of using original effects for my music video.

DJ Fresh - 'Gold Dust' - The slow motion effects were used well in this video, and helps build suspense  which engages the viewer. They also match the tempo of the song with the action in the video, so when the beat picks up, so does the movement on the video which I thought worked very well.

2 Chainz, Wiz Khalifa - We Own It - This music video was interesting because it was used to promote the movie Fast and Furious 6, so the footage used was from the film. In this video there were lots of edits and short cuts to show that it was going to be a fast tempo film, and they also mixed it up with action scenes and then slower scenes to show a bit of the storyline.

Rizzle Kicks - When I Was A Youngster - What I like about this music video is the use of costume. As they had an older version  and a younger version of the singers and they made sure they both had the same clothes on, which worked very effectively. Also they used an astronaut costume to symbol their dreams as a kid. This worked very effective as the song was about their youth so it was important they could show that, furthermore it has helped me see the importance of having the right costume for my music video.

Smiler - Top of the World - This music video is a very simple one, however it helped me realise that it doesn't always need to be complex. The background looks like it is done by a green screen and is usually a grey or purple colour. They also had certain shots which involved having the words on floor, which I thought was a creative idea. There also were moments where both of the singers were on the scene at the same time but separated by a border, which was also an interesting idea to think about.

Random Impulse - I don't Really Care - I really enjoyed this music video, mainly because it was quite different, I thought the special effects used were done very cleverly, and it made the video entertaining to watch. It was also done in black and white which I thought was an interesting idea.

Nicky Romero - Toulouse - This video was interesting to see because it didn't have any lyrics, so they had to match the video clips purely with the tune, which they done very well. It is quite a popular video as it can be seen as very funny, and random, because it is quite unexpected.

Professor Green - I Need You Tonight - In this music video, we could see lots of green screen effects being used, which I thought worked quite effective, as instead of trying to make the footage look realistic and as if there isn't a green screen there, they done the opposite and instead ripped through the green screen. They also had lots of people appearing from one scene to the other instantly, which worked very effectively and made for a good transition.

I also have looked at other A Level Music videos:

A Level Music Video (1) - This video had a nice variety of shots, and used the effects quite well, for example the use of fast forwarding it was quite effect to show time passing, there was also some interesting transitions used, however overall I think the creativity of the film could of been improved, as it felt very basic and as though not a huge amount of effort was put into it, as the locations seemed quite limited.

A Level Music Video (2) - I enjoyed this music video, mainly because it was different, and the editing techniques were very creative. It was in black and white and some of the special effects used made the video really eye catching.

A Level Music Video (3) - This one was very good in the way that the video matched the tempo of the song, for example the speed of the song started to get faster, they match that with the video with shorter cuts.

A Level Music Video (4) - This music video has shown me how important it is to have an actor who is enthusiastic and putting maximum effort into it, I thought that each shot was carefully chosen and the locations used were very effective. I also liked the bit at the end where the actor looked at themselves when there was two of them in the same shot.

A Level Music Video (5) - This video, like many, show shots of the band singing then they show shots of some action, which I think is what I will do for my music video as the mixture of the two can show the artists performing as well as keeping the viewer interested.

A Level Music Video (6) - I enjoyed this video and it showed me the importance of costume, and how effective it can be, furthermore there were bits where a torched was used as lighting and it showed me that lighting is vital and needs to be done properly for the best effect. Once again it showed me the importance of having an enthusiastic actor.

A Level Music Video (7) - This video used the effects of black and white very effectively, as it helps represent the mood for the music video as it was quite a sad video. So it has helped me understand that special effects can help the audience feel a certain way and can be used effectively to express feeling.

A Level Music Video (8) - The use of costume is once again effective for this video, it was also very creative and used drawings and paintings which I thought was a very creative idea, and has helped me develop my understanding on the creative ways I can film my music video.

A Level Music Video (9) - An effective technique used in this video was to have how people are feeling, written on a piece of paper, I have also seen this done in many other videos, so I will consider using the technique of having feelings or lyrics written down on paper and hold it up in sync with the words for the song.

A Level Music Video (10) - This video used locations very cleverly, and it helped matched the song. It showed me the importance of having the music video set in the right place. The colours of the background are very important, so bright colours usually resembles a  happier mood and darker colours, a more negative mood.