Monday, 10 March 2014

"Clone Effects" in my Music Video

For my music video, my target market was teenagers, and mostly males, and through market research I found out they were more entertained my music videos which contained special effects. So therefore, I took this into account to have special effects in my music video.

"Clone Effect"


To open up my music video, I decided to start with an effect. This is what I call the Clone Effect, as I have made the same artist appear more than once in a single shot, and all 3 of these clones are the same person, they are not all identical brothers... So to do this effect I used a software called Sony Vegas Pro, but first thing, was to get the footage which involved me making sure the camera was completely still, and on a tripod, as any movement or shaking on the camera would mean this effect would fail. So it requires me to record the artist in each position, but making sure they do not overlap, as this also would cause the effect to fail. So we started off by having my artist sit down on the right, and he was required to be in this position for around 10 seconds, so to be sure, we recorded this shot for around 20 seconds, then we would repeat this process but have the artist stand in the middle, like the above picture shows and finally we repeated this for a third time but the artist stand on the left hand size. So once we made sure none of the artist overlapped and there was no disturbance, such as a fly going across the lens. I was then ready to edit this using sony vegas pro. It works by having different layers, and as the scenery in the background is the same for every shot, all I had to do was remove the background where the artist should appear. As long as the bottom layer had no background being removed, then we could remove anything from the other layers, so the first piece of footage where I have the artist sat down on the right, was my bottom layer and the other 2 pieces of footage would be layer 2 and layer 3. So for layer 2 and 3 I cut the background to make sure all the artist would show using a tool called Event/Pan Crop. Afterwards, we would make any fine tuning, and adjust the lighting and what was called the "feather" otherwise you could still tell that they were 3 different shots.

Below are some more examples of me using the clone effect in my music video:




I think that this effect works well in my music video as it gives the opportunity for the audience to be creative as they can decide why there are more than one of them in the shots, which was one of my aims. I also took this effect a step further, as you can see the image above in this mirror shot, as I had the mirror version appear in black and white with his hood up in contrast to the artist in colour with his hood down. The grey version in the mirror symbolises the mistakes he has made which is why I have his hood up as it connotes violence and danger. Whereas the artist on the other side has his hood down and is in colour which is the opposite, which has him looking in the mirror as this symbolises that he is reflecting back on his life, as the lyrics at this time is "This is the way the Kick and Snare made me."

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